Sonder Scheme

Sonder | son-der | noun: The profound feeling of realizing that everyone, including strangers passed in the street, has a life as complex as one’s own, which they are constantly living despite one’s personal lack of awareness of it.

Scheme | skēm | noun: A systemic or organized configuration.

Who we are

Sonder Scheme was created by Helen and Dave Edwards, founders of Intelligentsia.ai—a research company that explored how humans and machines will work together in the age of AI. After the company’s acquisition by Quartz, Dave and Helen led the publication’s AI information platform before returning to the hands-on work of helping people and enterprises craft the future of work through AI.

Helen has spent her career at the edges of chaos; where technological innovation collides head-on with traditional ways of doing things. She’s been described as being able to see new relationships and counter-intuitive outcomes; to “link the un-linkable.” Her past experience includes being CIO of Transpower, New Zealand’s national grid, head of emerging products at Pacific Gas and Electric and head of corporate venturing for Meridian Energy.

Dave is a trend-spotter, analyst and storyteller. He has spent his career distilling and advancing big technology trends like the internet, cleantech and AI. His brain is split in two with half dedicated to creatively designing consumer experiences while the other half has an uncanny ability to find the right metric to measure and build upon. His past experience includes being head of software application marketing at Apple, head of consumer strategy at SunPower and a lead technology research analyst at Morgan Stanley. 

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