Sonder | son-der | noun: The profound feeling of realizing that everyone, including strangers passed in the street, has a life as complex as one’s own, which they are constantly living despite one’s personal lack of awareness of it.
Scheme | skēm | noun: A systemic or organized configuration.
We are on a mission to help humans win the age of AI. We have developed a system that combines the leading edge of AI with design thinking-based tools so that everyone can learn and be involved in AI. This human-centered approach is how leading companies are implementing AI in an inclusive way, which means that more people develop skills that are directly applicable in everything from developing new products to digital transformation to customer experience design.
We run workshops and speak at team/executive forums for companies like The New York Times, Starbucks, R/GA, Galp and the National Head Start Association. These customers tap us for engaging offsite presentations, in-depth workshops or long-term learning journeys. We support them with online access to our design system and up-to-the-minute insights into the frontiers of AI technology and ethics.
Who we are
Sonder Scheme was created by Helen and Dave Edwards, founders of Intelligentsia.ai—a research company that explored how humans and machines will work together in the age of AI. After the company’s acquisition by Quartz, Dave and Helen led the publication’s AI information platform before returning to the hands-on work of helping people and enterprises craft the future of work through AI.
Helen has spent her career at the edges of chaos; where technological innovation collides head-on with traditional ways of doing things. She’s been described as being able to see new relationships and counter-intuitive outcomes; to “link the un-linkable.” Her past experience includes being CIO of Transpower, New Zealand’s national grid, head of emerging products at Pacific Gas and Electric and head of corporate venturing for Meridian Energy.
Dave is a trend-spotter, analyst and storyteller. He has spent his career distilling and advancing big technology trends like the internet, cleantech and AI. His brain is split in two with half dedicated to creatively designing consumer experiences while the other half has an uncanny ability to find the right metric to measure and build upon. His past experience includes being head of software application marketing at Apple, head of consumer strategy at SunPower and a lead technology research analyst at Morgan Stanley.