The Sonder Scheme Pro Membership

The complete and continuous learning program for AI business leaders.

you need to know to be an AI business leader.

Our Pro Membership includes:

  • Sonder Scheme’s AI Masterclass — $400, if purchased separately
  • Sonder Scheme’s AI Opportunity Sprint — $400, if purchased separately 
  • Sonder Scheme’s AI Frontiers — $200, if purchased separately

All of that for $500 per year.
Yes, that's $1,000 of products for $500.
We think of it as "you gotta be kidding me" value.

Start with our

The best way to learn about AI business leadership.

  • 5+ hours of instructional videos and context-rich content.
  • A downloadable AI Toolkit with dozens of exercises and resources to use individually or with your team.
  • Practical guidance on what to do as you develop your leadership skills and knowledge around AI.
  • Taught by AI experts whose last AI training and research business was bought by a major media company!

Including a downloadable AI Toolkit for you and your team.

Then run your own AI strategy and roadmap using our Opportunity Sprint "in-a-box."

Are you a facilitator or business leader who needs a practical way to develop, or refresh, an AI-enabled innovation, product or technology strategy?

Developing an AI strategy is complex. It starts with getting people empowered, confident and creative about AI: so they can see the opportunity for themselves and start innovating in ways they haven’t before. Our in-person facilitation Opportunity Sprint does this, but now you can do it yourself.

We’re proud to offer the digital version of our AI strategy and roadmap workshop, the Opportunity Sprint “in-a-box.” The training and toolkit gives you everything you need to run a full-day workshop and, at the end, have a prioritized roadmap of AI opportunities that you can start implementing immediately, in an ethical-first way.

The kit includes:

  • video and written instructions for the day, with examples
  • posters for effective design thinking-style collaboration
  • all the templates you need to capture the details
  • tools to capture metrics that matter once the workshop is done

Our Opportunity Sprint is fast and effective and optimized for AI. At the end of it your team will have:

  • a fast track understanding of AI that level-sets the group, no matter what their level of technical understanding is—what is and is not, in a simple, human-centered way, and a common language for talking about AI
  • a shared, cross-functional understanding of the highest priority solutions to your challenge and why AI is the right path
  • a heat map of the most inspirational and impactful opportunities that could be unlocked using AI
  • a risk assessment that sets the stage for the unique governance requirements of ethical AI development
  • a set of prioritized “do now” opportunities

AI is different. It requires both cross-functional and cross-cut (up and down the organization) engagement. Our Opportunity Sprint makes it easy to bring in people with different levels of technical and business understanding, as well as different levels of seniority, to develop a common view.

Empower yourself.

But wait! There's

Your Membership ALSO includes AI Frontiers, our AI research and insights publication.

  • A year’s worth of new, expert content each month including industry research and insights to keep you at the leading edge of the AI industry.
  • Conference calls, webinars and AMAs with our founders to allow you to dig deeper.
  • A private, members-only discussion community to share AI experiences.

As a Pro Member you'll get exclusive content like this:

Wow! That's a

You might think this kind of product is worth thousands of dollars

And, you’d be right!

But you can get everything we’ve mentioned—the Masterclass, the Opportunity Sprint, a year’s worth of expert research and insights, a members-only community and easy access to your instructors for only $500 per year. 


Yes. You get all of this AI expertise at your fingertips for only $500 per year.

So hurry up and join us!

If you still have questions, let us know at

We’re looking forward to working with you!

Start your AI learning journey now!

Frequently asked questions

What do I get when I buy?

Immediate access to all of the online course materials including videos and downloadable exercises and resources. You also get access to our full archive of members-only content. And you’ll get an invitation to our members-only LinkedIn group which we monitor regularly to answer questions and to take suggestions for new content you want us to research and produce. You get access to all of this as long as your subscription is current.

How long does the online course take?

The class currently has 5-6 hours of videos which you can get through at your own pace. We’ve intentionally kept these videos compact to get you through the most important content as quickly as possible. The exercises are optional but will start you on a journey of learning and discovery that can be short or long—all depends on how much time you want to give to your AI learning. All of this means you can get through the Masterclass over a weekend and be ready to talk AI at work on Monday morning. Then you can go as deep as you want with the rest of the content we’ll give you throughout the year.

Will this be appropriate for me if I’m not technical?

Of course! Our membership is designed for those who are interested in technology but are not technical. We’ve spent our careers working with technical people and our goal is to make you a great engineering partner, not necessarily, a data scientist or an engineer.

Will this membership be interesting if I am technical?

Yes! We’ll give you great ways to describe AI technology to people you work with. And we go into topics you will find really helpful like human-centered AI design, AI governance, human-machine skills, the future of work and much more. You’ll likely appreciate the work we do interpreting research in plain English even if you like reading the research directly sometimes. We work with AI companies that are at the leading edge so there will always be content the frontier of commercial AI.

Do you really participate in the LinkedIn group?

You bet! We’re involved almost every day. We’re excited to hear from you and to hear what you’d find valuable for us to research and cover next.

Do you offer volume licenses?

Yes! We think as many people should know about AI as possible. We’re happy to talk about volume purchases and discounts for your team or company. Send us an email at

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